At a meeting in March 2014, the Board of Directors voted to change the official name of the organization from U. S. Pecan Council to The American Pecan Board.
President Mike Adams of the American Pecan Board, Inc., a Pecan grower, released the following statement:
“After careful consideration and experienced counsel from marketing specialists, the Board voted unanimously to change the name of the organization. It is the sense of the Board that the new name is well suited to serve the marketing objectives of the Pecan industry going forward. All stakeholders that produce, buy, and handle Pecans in the U.S. can identify with and benefit from the brand ‘The American Pecan’ which we are using as an identifying trademark for all Pecans grown in the U.S.”
The American Pecan Board, Inc. was established in May of 2013 to serve all segments of the American Pecan industry, across the fourteen states that grow and process this healthful food. Consumers globally are developing a taste for Pecans, the only tree nut that is native to North America. Pecan organizations representing producers and processors now have an industry-wide trade association dedicated to work in concert with them for the betterment of the industry, in America and the rest of the world.